Dripping with health
Golden Triangle’s NEWEST IV hydration, functional medicine clinic offers customized wellness plans
Revive Wellness of Starkville opened in February, making it the newest clinic in the Golden Triangle to offer IV hydration therapies.
An IV hydration drip can benefit people for various reasons, including recovery from a viral infection, chronic dehydration, vitamin deficiencies and even a hangover. The fluids used to treat these issues may contain vitamin supplements that provide various benefits, from improving skin coloration to alleviating nausea, clinic co-founder Dr. Josh Griffin said.
Griffin, an Oxford-based urologist, and Dr. Clifton Scott, a Baptist Memorial Hospital-Golden Triangle ER physician, began planning the business in the fall of 2022.
Griffin explained the business idea derived from conversations with patients about specific issues that neither Scott nor Griffin could treat at the doctors’ respective practices.
“It reached a point where I had a lot of people asking about it,” Griffin said. “Every time I see a patient in the clinic, I always ask, ‘Is there anything else I can do for you, anything else you need help with?’ And you’ll get things like, ‘I really wish I could fix my knee or help my back problem out,’ which I can’t do.”
Before opening the business, Griffin and Scott tried every product and treatment in their clinic to ensure a positive treatment experience and quality of care.
“The whole clinic is physician-curated,” Scott said. “Every product that we add here are things that we use ourselves. Most of the supplements on our shelves are things that he (Griffin) and I use daily. We won’t put it out there if we don’t think it’s effective.”
In addition to IV hydrations, the clinic offers men’s and women’s hormone-replacement therapy, B-12 injections, Dysport, and Botox. Revive also offers a trio of treatments that employ a combination of electromagnetic energy and radio frequencies to burn fat and build muscle: the Emface for facial muscle toning, the Emsculpt for body shaping, and the Emcella for strengthening the pelvic floor muscles. The clinic also boasts an aesthetician and an associates massage therapist.
The doctors expect the lion’s share of the business to come from their hormone therapy, which treats hormone imbalances. These imbalances, left untreated, can cause sleep deprivation, irritability, and energy loss, Scott explained.
“The person who assesses their health and health risks in their 30s is going to realize the most long-term benefit,” Scott stated, “however, many people in their 40s and 50s are just beginning to realize that their mood or their energy levels aren’t optimal; they can also realize the benefits of HRT. It is never too late to make quality health changes that increase overall health and longevity.”
Scott also explained that HRT and all other therapies offered at Revive appeal to him as a functional medicine practitioner – and as a patient. Functional medicine is a medical discipline that seeks to address the root cause of symptoms or conditions that patients experience, creating and sustaining long-term health benefits.
For more immediate wellness, Ashleigh Flora, Revive Starville’s nurse practitioner, explained how IV hydration can make all the difference: “We see people who are run-down from viral infections, and although they are eating and drinking, they are still depleted. Basic fluids help with that. We can also add B and C vitamins, which are good for immunity and help boost energy. You’ll see tremendous immediate benefits from these fluids if you’re suffering from a hangover, and we typically add other things to it like Zofran for nausea and Toradol for pain.”
Revive Wellness of Starkville staff nurse practitioner Ashleigh Flora, co-founder Dr. Clifton Scott and nurse/social media manager Grace Dabbs.
The starting cost of IV drip treatments is $175-$200 without vitamin additives. Most services are priced based on a customized patient plan.
Griffin acknowledges that Revive’s services are costly. Still, he adds that a significant amount of research is behind the services offered, and both the long-term and immediate results of their different therapies are worth the price tag.
“We don’t typically discuss pricing unless someone comes in for a consultation,” Griffin noted. “We also run specials and offer financing options, too.”
STORY BY GRANT MCLAUGHLIN
PHOTOS BY RORY DOYLE
